I was reading some author marketing advice and one suggestion was that I check out other authors in the same genre to see what they’re doing.
What I’ve learned is that author blogs in SF generally suck, if they exist at all. I don’t know if I should feel better about that — or worse.
The best one I found was a combination of reviews of other SF books and documentation of just how much being a relatively popular, self-published, award-winning author [a legitimate award, not one of the many ripoffs out there] had cost them. That’s right, cost. The P&L over several years was negative. Not one single year of profit.
I already knew this pursuit has to be a labour of love, but it’s hard to see someone who writes well and is not frivolous with their spending come out underwater by a few grand a year.