Housefresh is at it again with some journalism on Google’s AI answers.
https://housefresh.com/beware-of-the-google-ai-salesman/
@pluralistic did a good job contextualizing the broader context here: https://pluralistic.net/2025/07/15/inhuman-gigapede/
I am left remembering the late 90’s / early 00’s when people mocked Excite and other “portal plays”. The received wisdom was that Google won by being useful even if that meant sending users away.
Joke’s on us. Google is a Portal now. They work hard to get us to stay on platform.