馃挕 What if your brand had its own TLD?
ICANN has published a practical guide to facilitate deployment of Brand TLDs.
馃摌 Key points, next steps, it's all summarized here https://www.afnic.fr/en/observatory-and-resources/expert-papers/applicant-guidebook-2025-a-practical-framework-to-facilitate-deployment-of-brand-tlds/
