It's #LibraryWeek and I wanna help the National Library of Medicine ( #NLM) improve its metadata and user experience by suggesting a switch from hyperlinking to search results from an author's name to the author's ORCID in how the name is displayed in the PubMed record. For instance, clicking on 'Christopher Marcum' in this paper's author list returns a list of my pubs even though I am not the Christopher Marcum you are looking for #jedimindtrick :
https://pubmed.ncbi.nlm.nih.gov/34259801/