20 years or so ago, wife was considering a used truck, and wanted some reviews of year/model, and she put that in Google, and one of the pages she got was this guy who *really* loved his toyota truck and had a whole site with nothing but pictures of it and little mash-notes he'd written to it.
And she was extremely irritated by that.
Sometimes, late at night, I think about the dream held by that guy, and me, and millions of others, about what the internet could be.
And I have another drink.