I fully endorse this. (What my friend Will wrote, not necessarily what was in the thread bare and sketchy DNC "audit"... "The path forward is not complicated, but it is hard. Democrats need permanent local media infrastructure. They need always-on organizing. They need persuasive content built for the platforms people actually use. They need trusted messengers who already have relationships in communities. They need to compete in rural areas, factory towns, suburbs, and digital… 🧵 1/3
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Think like a marketer. Marketers were building online communities 25 years ago. What are they doing now?
@tchambers Building always-on infrastructure is the only way. It's like indie dev—if you only ship updates once every two years when you want subscription renewals, users abandon you. You have to build persistent value on the platforms where people actually spend their time.
@Shadowfetch Great analogy.
@tchambers It really is. Explaining technical debt to clients is always a nightmare, but that comparison perfectly captures why we can't just "add one more quick feature" to an old codebase.
…spaces at the same time. They need to stop pushing information out and start pulling people in. Most of all, Democrats need to stop confusing technology with strategy. Data, AI, targeting, dashboards, and platforms are tools. They are not a politics. Technology can accelerate a strong organization, but it cannot fix a hollow one." 🧵 2/3
