The dairy industry is well known for vigourously defending the use of the term "milk" exclusively for animal-derived products, stymying competition from soy, almond, and oat milk etc.
So I'd have loved to have been in the room when whoever it was came up with "Malk".
I bet the rest of the room was "no way, that sounds terrible". And I hope that person smugly walked out knowing they had come up with the absolute best name ever.
Malk.
Pure, unadulterated genius.