It takes some effort, but if you try to find Europe-based providers for tech-related products or services, most of the time not only will you find one, but you'll be surprised how good and different it is. The marketing of US and Asia-based big-tech companies is overpowering any effort by smaller operations, even really good ones. Latest for me: looking for smart watches beyond Apple/Samsung/Garmin/google? Good luck. But if you try hard enough…

#Marketing#BigTech

@fresseng
I found at least 2 very innovative companies in Europe. One is based in Finland (SUUNTO) and makes a range of sophisticated watches especially for outdoors sports. The other is based in France (WITHINGS) and makes smart watches for people who don't really want one (they're analogue watches with hands and all, but with a small screen within the dial and the full range of sensors like an Apple Watch, pairing with an app that runs on iOS or Android).
You're welcome.