1/ You open your phone “for a second”, suddenly it’s well past midnight & you’re 42 reels deep. We call it brainrot, but what if that spiral isn’t just a willpower issue?
Many of these experiences are shaped by design choices that maximise engagement, extract data extraction & shape behaviour.
These systems amplify bias, deepen social divides, distort information ecosystems & quietly reshape our social contract, too often and without meaningful accountability.