Ford is focusing on efficiency to make its 2027 $30,000 EV pickup affordable
A smaller battery means a cheaper truck, but customers still expect plenty of range.
https://arstechnica.com/cars/2026/02/ford-is-focusing-on-efficiency-to-make-its-2027-30000-ev-pickup-affordable/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social
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@arstechnica Part of the problem is the media is loudly and repeatedly stating, without evidence, that consumers need a vehicle with 300miles of range. So often that it has basically become gospel truth.
You only need that kind of range if you spend 6 hours of your day driving and don’t have a place/the time to effectively change somewhere along your route, which is such a small percentage of people that is not worth mentioning. Far less than 1% of drivers.
For them: range extended EVs.
@arstechnica "A smaller battery means a cheaper truck"
US industry shouldthink about making cars instead of heavy huge trucks that exist only to make men feel more manly driving a big truck.