Dear f***ing lord!
Nearly one every three Meta ads showed in the EU and UK over 23 days pointed to online scams
This should be the easiest layup for govt agencies in the history of enforcements
https://www.gendigital.com/blog/insights/research/scam-ad-machine-meta
@campuscodi so as a company advertising on it i should be able to claim that Facebook is intentionally inflating the marketplace impacting my Return on Ad Spend (ROAS)!
@campuscodi When I was on FB, I tried reporting the scam ads, but they got their coin and didn't care. It's appalling.
@campuscodi indeed horrific. Meta even admits that 10% of its global revenue comes from fraud and scam ads.
A small correction, they write: " 14.5 million ads running on Meta platforms across the EU and UK, representing more than 10.7 billion impressions. Nearly one in three of those ads (30.99%) pointed to a scam, phishing or malware link. In total, scam ads generated more than 300 million impressions"
So one in three ads CREATED was classified as scam. But "only" 2.8% of ads SHOWN was scam.
