When what you're used to is centralised platforms, run on proprietary software, controlled by billionaire manbabies, the open social web is *weird*.
It's a confusing stew of unfamiliar names, some of which are software projects, some are protocols, some are organisations, etc. Names float around of people who appear to be influential, but it's far from obvious why they are, at least until you've been around for quite a while.
This communication problem holds us back. How to solve it?
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