The Tech Review article mentioned by @kissane is worth reading in its entirety:

It outlines how many clickbait actors spread dangerous misinformation and fake news not so much out of malicious intent but entirely from a banal profit motive. (Of course there are propaganda actors too who use those methods).

And
“It’s going to get worse,” she says. "Any Joe in the world could be affecting your information environment without you realizing.”

https://www.technologyreview.com/2021/11/20/1039076/facebook-google-disinformation-clickbait