Hype is a business tool. Too many #UX folk don't know about the Gartner Hype cycle. Even those that do don't understand how it's being used to manipulate us, making our discussion of #genAI so complicated and scary. This is my attempt to calm things down a bit.
https://jenson.org/hype/
Discussion
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@scottjenson amazing article, thanks for that!
@scottjenson ahhh that’s what it’s called! Thanks for reminding me. Gosh, there are so many examples of this. Uber comes to mind, and so does Amazon, especially with the notion of running negative balance sheets into payday arrives.
@scottjenson there’s such a massive thoughtful and reasonable conversation missing with this whole topic it almost blows one’s head off. Thanks for the post. I remember the good old days of the N95 from my days at frog in Amsterdam. Nice gentle reminder that a kick-ass, industry defining product is no guarantee for success for any business.
@scottjenson I think we are entering the trough of disillusionment. Finally, some peace. Explains why the GitHub CEO came out with ‘that’ brain rot slop.
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