I like the framing of "cozy apps" - & long time fan of #CalmTech - & do think that is a space between mass scale social and IM's. #Signal
for me is a "Cozy app" via it's group features.

"One possibility is something called cosy media, which refers to apps or other content designed to help you connect with small groups of friends, often in a friendly, calming environment." https://www.newscientist.com/article/mg26735530-100-social-media-is-dead-heres-what-comes-next/#Echobox=1753469388

@tchambers Everyone I know & interact with uses iMessage, & it’s very cosy to connect it with iCloud Photos & send our photos to everyone from wherever we are in the world. As I digitize my old film photos I can quickly send them to everyone with an iPhone. OTOH nothing is happening to traditional social media, there’s millions of people on the many apps available. It’s certainly not “dead” 🙂