"If you go to Google and type in 'seabirds affected by light pollution', 3 or 4 years ago you would have been directed to our site with an organic link.

Today you get presented with an AI answer that occupies the top thirds of the page, the rest is sponsored links. There might be 1 or 2 organic links at the bottom, or else you're on page 2. And tell me the last time anyone clicked on page 2 of Google."

#JamesFrankham, publisher, #NZGeographic, 2025

https://www.rnz.co.nz/podcast/mediawatch?share=0fc8e854-476a-4b94-a849-ecfac17b8e35

(1/?)

#Google

"If you go to Google and type in 'seabirds affected by light pollution', 3 or 4 years ago you would have been directed to our site with an organic link.

Today you get presented with an AI answer that occupies the top thirds of the page, the rest is sponsored links. There might be 1 or 2 organic links at the bottom, or else you're on page 2. And tell me the last time anyone clicked on page 2 of Google."

#JamesFrankham, publisher, #NZGeographic, 2025

https://www.rnz.co.nz/podcast/mediawatch?share=0fc8e854-476a-4b94-a849-ecfac17b8e35

(1/?)

#Google