@dalias

You've sort of put your finger on a missed opportunity in motor vehicle #marketing.

Instead of all vehicle manufacturers having the current lot of samey weird advertisements where unicorns chase them down the streets in camera drone shots whilst children shout 'Play Peppa Pig at max volume!' at the computer from the rear seats and it suddenly does, there's a niche for a manufacturer to be disruptive …

… and run an #advertising campaign where they simply show that *their* cars have proper door handles, physical control knobs that don't need one to keep reading a screen away from looking at the road, and where a 5 year old cannot cause a motorway pile-up with 'Hey Google! Emergency stop!'.

It's a product differentiator. The marketers could use it.

@cstross
#MotorVehicles #Google #GoogleGemini #SafeAtAnySpeed

@dalias

You've sort of put your finger on a missed opportunity in motor vehicle #marketing.

Instead of all vehicle manufacturers having the current lot of samey weird advertisements where unicorns chase them down the streets in camera drone shots whilst children shout 'Play Peppa Pig at max volume!' at the computer from the rear seats and it suddenly does, there's a niche for a manufacturer to be disruptive …

… and run an #advertising campaign where they simply show that *their* cars have proper door handles, physical control knobs that don't need one to keep reading a screen away from looking at the road, and where a 5 year old cannot cause a motorway pile-up with 'Hey Google! Emergency stop!'.

It's a product differentiator. The marketers could use it.

@cstross
#MotorVehicles #Google #GoogleGemini #SafeAtAnySpeed

Has anyone noticed that central locking offers a minor convenience we could easily do without, at the cost of massive headaches when it inevitably starts going wrong?

It's so hard to fix properly, so it works reliably across all doors. How did it ever become so ubiquitous? Did nobody notice the problems when it was introduced into high end vehicles?

#MotorVehicles #CentralLocking