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Greenpeace International blog - Big Ag’s COP30 greenwashing: ‘Tropical Agriculture’ hides Amazon destruction

Jehki Härkönen - 21 Nov 2025 

I’m a campaigner with Greenpeace Nordic, working right now from the Brazilian city of Belem, at the mouth of the Amazon river. If, like me, you were waiting outside the COP30 climate talks this week, you might have seen someone holding a sign exposing what is really happening inside. The reality? Industrial agriculture is out in full force.

From JBS, the world’s largest meat company, to pesticide giants like Bayer, global agribusiness is at COP30 to make you forget that food systems contribute around a third of global greenhouse gas emissions, and instead, convince you that it actually is a solution to global heating.
Greenpeace International blog - Big Ag’s COP30 greenwashing: ‘Tropical Agriculture’ hides Amazon destruction Jehki Härkönen - 21 Nov 2025 I’m a campaigner with Greenpeace Nordic, working right now from the Brazilian city of Belem, at the mouth of the Amazon river. If, like me, you were waiting outside the COP30 climate talks this week, you might have seen someone holding a sign exposing what is really happening inside. The reality? Industrial agriculture is out in full force. From JBS, the world’s largest meat company, to pesticide giants like Bayer, global agribusiness is at COP30 to make you forget that food systems contribute around a third of global greenhouse gas emissions, and instead, convince you that it actually is a solution to global heating.
Lula speech at COP in Belém, Brazil.
Lula speech at COP in Belém, Brazil.
Greenpeace projection in Belém, Brazil. Respect The Amazon.
Greenpeace International blog - Big Ag’s COP30 greenwashing: ‘Tropical Agriculture’ hides Amazon destruction

Jehki Härkönen - 21 Nov 2025 

I’m a campaigner with Greenpeace Nordic, working right now from the Brazilian city of Belem, at the mouth of the Amazon river. If, like me, you were waiting outside the COP30 climate talks this week, you might have seen someone holding a sign exposing what is really happening inside. The reality? Industrial agriculture is out in full force.

From JBS, the world’s largest meat company, to pesticide giants like Bayer, global agribusiness is at COP30 to make you forget that food systems contribute around a third of global greenhouse gas emissions, and instead, convince you that it actually is a solution to global heating.
Greenpeace International blog - Big Ag’s COP30 greenwashing: ‘Tropical Agriculture’ hides Amazon destruction Jehki Härkönen - 21 Nov 2025 I’m a campaigner with Greenpeace Nordic, working right now from the Brazilian city of Belem, at the mouth of the Amazon river. If, like me, you were waiting outside the COP30 climate talks this week, you might have seen someone holding a sign exposing what is really happening inside. The reality? Industrial agriculture is out in full force. From JBS, the world’s largest meat company, to pesticide giants like Bayer, global agribusiness is at COP30 to make you forget that food systems contribute around a third of global greenhouse gas emissions, and instead, convince you that it actually is a solution to global heating.
An activist outside the COP30 entrance holds a sign with the words 'there are over 300 big ag lobbyists inside'
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Amazon ash art performance by Brazilian artivist Mundano demands action for forests at COP30. Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Amazon ash art performance by Brazilian artivist Mundano demands action for forests at COP30. Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Amazon ash art performance by Brazilian artivist Mundano demands action for forests at COP30. Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Amazon ash art performance by Brazilian artivist Mundano demands action for forests at COP30

Greenpeace International
18 Nov 2025 

Belém, Brazil – Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30, today. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text. The ashes used in the performance were taken from the Anambé Indigenous land, near Belém, in 2024, when the territory was impacted by forest fires.

Photos of and videos of the performance are available at the Greenpeace Media Library.

Carolina Pasquali, Executive Director, Greenpeace Brazil said: “Time is running out at COP30. We cannot leave this COP with symbolic gestures, voluntary commitments or vague promises. We need a concrete, time-bound action plan to end deforestation in all forests by 2030. The Global Stocktake at COP28 recognised this goal, but recognition is not action. This artwork stands here today as a warning and an invitation to negotiators, ministers and governments: the future is burning, and the world is watching. Deliver real action now.”
Amazon ash art performance by Brazilian artivist Mundano demands action for forests at COP30 Greenpeace International 18 Nov 2025 Belém, Brazil – Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30, today. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text. The ashes used in the performance were taken from the Anambé Indigenous land, near Belém, in 2024, when the territory was impacted by forest fires. Photos of and videos of the performance are available at the Greenpeace Media Library. Carolina Pasquali, Executive Director, Greenpeace Brazil said: “Time is running out at COP30. We cannot leave this COP with symbolic gestures, voluntary commitments or vague promises. We need a concrete, time-bound action plan to end deforestation in all forests by 2030. The Global Stocktake at COP28 recognised this goal, but recognition is not action. This artwork stands here today as a warning and an invitation to negotiators, ministers and governments: the future is burning, and the world is watching. Deliver real action now.”
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Brazilian artivist Mundano delivered, in partnership with Greenpeace a striking art installation to demand world leaders take bold action for forests at COP30. Mundano wrote the message “COP30: Rise for Forests” with transparent ink, and used ashes taken from forest fires in the Amazon to reveal the text.
Press Release - Greenpeace report finds G20 failing to bridge the 1.5°C ambition gap in 2035 NDCs
Greenpeace International
17 Nov 2025 

Belém, Brazil – Ten years after the Paris Agreement, Greenpeace International has launched a new report at COP30, revealing the insufficient climate ambition in the 2035 NDCs of the G20 countries. 

The report, 2035 Climate Ambition Gap, was released at the UN climate change conference in Belém as part of Greenpeace’s call for governments to agree on a Global Response Plan to ensure the 1.5°C limit remains in reach.

Tracy Carty, Climate Politics Expert, Greenpeace International said: “When the G20 countries – responsible for 80% of global emissions – deliver collective ambition that falls dangerously short, the world has a problem. With 85% of the global economy behind them, the G20’s decisions shape trade, investment and technology worldwide. Their choices will make or break the 1.5°C goal, but their plans amount to just a 23-29% cut in emissions towards the 60% reduction globally that is needed.”

“Given their historic responsibility for emissions and greater capacity to act, developed G20 countries should be out front, cutting emissions far in excess of the 60% global average needed. But taken together, G20 developed country NDCs amount to only a 51% – 57% cut from 2019 levels – a striking failure to lead from those expected to drive global ambition.”
Press Release - Greenpeace report finds G20 failing to bridge the 1.5°C ambition gap in 2035 NDCs Greenpeace International 17 Nov 2025 Belém, Brazil – Ten years after the Paris Agreement, Greenpeace International has launched a new report at COP30, revealing the insufficient climate ambition in the 2035 NDCs of the G20 countries. The report, 2035 Climate Ambition Gap, was released at the UN climate change conference in Belém as part of Greenpeace’s call for governments to agree on a Global Response Plan to ensure the 1.5°C limit remains in reach. Tracy Carty, Climate Politics Expert, Greenpeace International said: “When the G20 countries – responsible for 80% of global emissions – deliver collective ambition that falls dangerously short, the world has a problem. With 85% of the global economy behind them, the G20’s decisions shape trade, investment and technology worldwide. Their choices will make or break the 1.5°C goal, but their plans amount to just a 23-29% cut in emissions towards the 60% reduction globally that is needed.” “Given their historic responsibility for emissions and greater capacity to act, developed G20 countries should be out front, cutting emissions far in excess of the 60% global average needed. But taken together, G20 developed country NDCs amount to only a 51% – 57% cut from 2019 levels – a striking failure to lead from those expected to drive global ambition.”
Eiffel Tower Activity at COP30
In the 10th anniversary year of the Paris Agreement, Greenpeace constructed an Eiffel Tower replica made up of cardboard boxes with the sign ‘Fragile. Handle With Care’ to symbolise how the 1.5°C limit agreed in Paris is under threat.
Eiffel Tower Activity at COP30 In the 10th anniversary year of the Paris Agreement, Greenpeace constructed an Eiffel Tower replica made up of cardboard boxes with the sign ‘Fragile. Handle With Care’ to symbolise how the 1.5°C limit agreed in Paris is under threat.
Eiffel Tower Activity at COP30
In the 10th anniversary year of the Paris Agreement, Greenpeace constructed an Eiffel Tower replica made up of cardboard boxes with the sign ‘Fragile. Handle With Care’ to symbolise how the 1.5°C limit agreed in Paris is under threat.
Eiffel Tower Activity at COP30 In the 10th anniversary year of the Paris Agreement, Greenpeace constructed an Eiffel Tower replica made up of cardboard boxes with the sign ‘Fragile. Handle With Care’ to symbolise how the 1.5°C limit agreed in Paris is under threat.
Eiffel Tower Activity at COP30
In the 10th anniversary year of the Paris Agreement, Greenpeace constructed an Eiffel Tower replica made up of cardboard boxes with the sign ‘Fragile. Handle With Care’ to symbolise how the 1.5°C limit agreed in Paris is under threat.
Eiffel Tower Activity at COP30 In the 10th anniversary year of the Paris Agreement, Greenpeace constructed an Eiffel Tower replica made up of cardboard boxes with the sign ‘Fragile. Handle With Care’ to symbolise how the 1.5°C limit agreed in Paris is under threat.
Eiffel Tower Activity at COP30
In the 10th anniversary year of the Paris Agreement, Greenpeace constructed an Eiffel Tower replica made up of cardboard boxes with the sign ‘Fragile. Handle With Care’ to symbolise how the 1.5°C limit agreed in Paris is under threat.
Eiffel Tower Activity at COP30 In the 10th anniversary year of the Paris Agreement, Greenpeace constructed an Eiffel Tower replica made up of cardboard boxes with the sign ‘Fragile. Handle With Care’ to symbolise how the 1.5°C limit agreed in Paris is under threat.
Global Climate March during COP30 in Belém, Brazil
At the end of the first week of COP30, Greenpeace joined thousands of people at the Global Climate March in Belém. Greenpeace carried messages such as “Respect the Amazon” and “Make Polluters Pay.” The Global Climate March was organized by civil society organizations and Indigenous Peoples’ groups from several parts of the world.
Global Climate March during COP30 in Belém, Brazil At the end of the first week of COP30, Greenpeace joined thousands of people at the Global Climate March in Belém. Greenpeace carried messages such as “Respect the Amazon” and “Make Polluters Pay.” The Global Climate March was organized by civil society organizations and Indigenous Peoples’ groups from several parts of the world.
Global Climate March during COP30 in Belém, Brazil
At the end of the first week of COP30, Greenpeace joined thousands of people at the Global Climate March in Belém. Greenpeace carried messages such as “Respect the Amazon” and “Make Polluters Pay.” The Global Climate March was organized by civil society organizations and Indigenous Peoples’ groups from several parts of the world.
Global Climate March during COP30 in Belém, Brazil At the end of the first week of COP30, Greenpeace joined thousands of people at the Global Climate March in Belém. Greenpeace carried messages such as “Respect the Amazon” and “Make Polluters Pay.” The Global Climate March was organized by civil society organizations and Indigenous Peoples’ groups from several parts of the world.
Global Climate March during COP30 in Belém, Brazil
At the end of the first week of COP30, Greenpeace joined thousands of people at the Global Climate March in Belém. Greenpeace carried messages such as “Respect the Amazon” and “Make Polluters Pay.” The Global Climate March was organized by civil society organizations and Indigenous Peoples’ groups from several parts of the world.
Global Climate March during COP30 in Belém, Brazil At the end of the first week of COP30, Greenpeace joined thousands of people at the Global Climate March in Belém. Greenpeace carried messages such as “Respect the Amazon” and “Make Polluters Pay.” The Global Climate March was organized by civil society organizations and Indigenous Peoples’ groups from several parts of the world.
Global Climate March during COP30 in Belém, Brazil
At the end of the first week of COP30, Greenpeace joined thousands of people at the Global Climate March in Belém. Greenpeace carried messages such as “Respect the Amazon” and “Make Polluters Pay.” The Global Climate March was organized by civil society organizations and Indigenous Peoples’ groups from several parts of the world.
Global Climate March during COP30 in Belém, Brazil At the end of the first week of COP30, Greenpeace joined thousands of people at the Global Climate March in Belém. Greenpeace carried messages such as “Respect the Amazon” and “Make Polluters Pay.” The Global Climate March was organized by civil society organizations and Indigenous Peoples’ groups from several parts of the world.