#Tag
Adidas investigates third-party data breach
｢ someone claiming to be the Lapsus$ Group posted on BreachForums (screenshot shared here on Daily Dark Web) that they compromised the sportswear giant’s extranet. According to the crooks, the stolen files – 815,000 rows of information – allegedly include: first and last names, email addresses, passwords, birthdays, company names, and "a lot of technical data." ｣
https://www.theregister.com/2026/02/18/adidas_investigates_thirdparty_data_breach/
Germany’s Puma has struggled to win consumers to its sportswear and sneakers, widening a sales gap between it and its fierce rival, Adidas. https://www.japantimes.co.jp/business/2026/01/29/companies/puma-china-german-sports-icon/?utm_medium=Social&utm_source=mastodon #business #companies #puma #china #fashion #germany #sportswear #shoes #adidas
The future of that sneaker boom is being called into question after Bank of America analysts, in a 61-page analysis, concluded that the growth prospects for sports brands are rapidly dimming. https://www.japantimes.co.jp/business/2026/01/12/markets/sneaker-boom-analysts/?utm_medium=Social&utm_source=mastodon #business #markets #shoes #fashion #adidas #nike #puma
New Puma CEO Arthur Hoeld, a decades-long veteran of cross-town rival Adidas, has the task of turning the brand around and charting a return to profit and growth. https://www.japantimes.co.jp/business/2025/08/04/companies/puma-boss-adidas-nike/?utm_medium=Social&utm_source=mastodon #business #companies #puma #adidas #nike #fashion #sportswear
