Tim Berners-Lee wrote this in 1999. 26 years later: https://www.justice.gov/opa/pr/department-justice-prevails-landmark-antitrust-case-against-google
But consider what could happen in a year or two when search engines get smarter. I click the Search button on my keyboard, or tell a search engine, 'I want to buy a pair of shoes.' It supposedly heads out on to the Web to find shoe stores, but in fact brings me only to those shoe stores that have deals with that search engine or hardware company. The same with booksellers. Insurers. News. And so on.