I've decided that from now on, this is how - I - define #creator vs #influencer :
Creator: someone who creates content (video, audio, image, art, writing, etc) that they have done at least 90% of the work towards creating
Influencer: someone whose primary job is to be in front of the camera, while other people do all the rest of the work (scripting, editing, costuming, promoting, etc etc etc)
I'm not saying being an #influencer is inherently worthless vs being a #creator, just that these are two VERY different occupations, and they deserve their own distinct terminology.
Next up: "reaction channel" vs "commentary."