The thing about #metoo is that it was a hashtag that people actively followed. I'm fine with that. My issue is with the algorithms - if publishers promote something to drive engagement, then they are responsible for assuring that the content isn't defamatory.
We could go even further and say they shouldnt promote false content that isn't ID'd as parody - flat earth, fake health info, etc. But that's hard to do. So, why not just ban the use of algorithms to promote content?
Further, the search tool *also* ranked the messages, because spammers *routinely* add trending tags to spams and scams. Without ranking, a search for any popular tag would be ten million spams.