Capitalism is so ingrained in our collective discourse that we say that billionaires are "worth" $x,000,000,000.
They believe that. They believe they are superior and their money and power show it.
They think those with little or no wealth, or debt are "worthless".
And our media repeat this endlessly.
They seek even more wealth and power because they are in competition with other billionaires.
They also seek immortality, because that is all they need to become gods.