"Small is Huge". Smallness in all the things. At local and interpersonal scales the social habits and dynamics are in a much better state than in the places where we enter online global public squares. Personal social networking, is a part of SX to explore, and the second perspective of SX (in a pyramid model of 3 perspective) focuses on interpersonal relationships.
The first perspective is personal and focuses on individual needs. While the third perspective is where it all combines into intricate societal constructs, and our solutions can be designed to have "societal impact". Society is the tapestry where we weave our social experiences together.
Social experience design is based on the intrinsic values of #Freedom and #Humanity in all its rich facets.